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Launched in 2015 and exclusive to navabi, YOONA offer contemporary womenswear inspired by a love of clean lines and minimalist details. Focusing on crisp silhouettes, sleek tailoring and unexpected cuts, they aim to empower women by making them feel beautiful and confident in their clothes. Which is just as well really, as they’re exceptionally good at their craft. In the short time YOONA has been available at navabi, its become a largely sought-after brand.
For layer lovers
The creative team behind YOONA put together collections that offer a fresh take on layering. Pieces are expertly designed to complement one another, allowing you the freedom to create individual looks.
Think sleeveless bubble dresses made to layer over long line shirts and roll neck jumpers that can be worn under boxy printed tops. Creative expression makes up a big part of the label’s DNA.
You’ll find a large range of high quality, natural fabrics used in YOONA’s collections. This not only adds to the brand’s premium feel but provides comfort for everyday. Many of the label’s shirts are rendered in light-as-air cotton, while linen is also used throughout and can be found in sleeveless tops and printed trousers. Other feel-good materials include sumptous jersey and beauitful crepe.
The brand’s aesthetic
Contemporary, clean and considered design would be the three words to sum up YOONA’s aesthetic. Instead of following trends, the brand make items that transcend the seasons and are timeless in their appeal. Throwaway fashion is something they’re simply not interested in. They want the duster coat that you purchase today to still be something you’re pulling out in years to come. Functionality is also a key element of the brand so you will often find jackets come with drawstrings and hoods and dresses with slits and roomy pockets, merging practicality and style.
How to nail the layered look
It’s a tricky one to master and while it often looks effortless, a lot of time and attention goes into getting the layered look right. Our lagenlook (which is a German word that translates to layered look) lookbook is a great place to start for inspiration. Here you’ll find outfits that have been shot on a model, giving you an idea of how to put together a layered look. If you fancy style advice more tailored to you, then why not contact our in-house stylist, Elnaz firstname.lastname@example.org. She has been dressing plus size women for years and knows excatly how to execute the perfect outfit. So whether you’re after specific advice on how to layer or more general fashion advice make sure to drop her a line. The best bit? It’s a completely free service, so you won’t pay a thing.
Winter vs summer styling
Of course, it goes without saying when the seasons change your wardrobe changes. So what layering styles are best for winter and what are more suited to summer? In colder temperatures, lightweight knits worn under pinafore dresses make a great outfit for the office or out of hours. If trousers are more your thing, try a pair teamed with a longline shirt and open cut cardi. When the warmer weather comes around we like to look to crisp, cotton shirt dresses styled with lightweight long line jackets for easy breezy chic.